Nov 28, 2006

Ministry goes from sexiest to greenest

A boy secretly swaps a environmentally unfriendly lightbulb for an energy efficient one in Eric Prydz's latest music video Eric Prydz's music video featuring a sexy aerobics workout had Tony Blair falling off his rowing machine but the characters in his latest film look more like they deserve an ASBO. The black and white video starts with a gang of school children on a London estate picking up bricks and breaking into flats. But the youths turn out to be green vigilantes, who go into houses to change ordinary light bulbs to energy efficient ones. Their energy saving antics also include turning appliances off stand-by and putting bricks in toilet cisterns so less water is used. It ends with the message: 'You don't need an education to save the planet.' The track, called 'Proper Education', is a remix of Pink Floyd's Another Brick In The Wall while the video focuses on climate change and the issues around global warming. It is the Swedish dance producer's follow up to his Number 1 hit 'Call On Me', which was voted 'Sexiest Video Of All Time' in a series of polls. It is also the first time Pink Floyd have ever cleared a sample of their work. Prydz said: 'There was a lot of anticipation around this video and I was really keen to do something a bit different. 'Pink Floyd would always use their videos to get a message across and I really wanted to carry on this spirit. I'd been reading so much in the press about climate change and global warming recently and felt it would be great to try and empower people to do something about it. It's not making a grand statement. 'It's just simply saying everyone can do a little and it will make a difference. 'It would be great to have another hit. 'Even more so if it means we're getting the video's message across to as many people as possible.' Climate change campaigners Global Cool (www.global-cool.com), who were consulted for the video are now working with Prydz and Ministry of Sound to make the release of 'Proper Education' carbon neutral. Ministry of Sound Recordings marketing director, Iain Hagger, said: 'Everyone involved felt it would be great to show young people what they could do help alter the global warming situation."

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